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Apple Watch Series 4 44mm


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The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low and high heart rate notifications.

KSh48,000 KSh60,500


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Fundamentally redesigned and reengineered. The largest Apple Watch displays yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low and high heart rate notifications. Fall detection and Emergency SOS. New Breathe watches faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalized coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls, and send messages. Listen to Apple Music¹ and Apple Podcasts. And use Siri in all-new ways. Apple Watch Series 4 lets you do it all right from your wrist.

More people are buying the Apple Watch than all the other watches available in the world put together, which whether you like it or not, makes the unusual oblong case a design success. “Watches are supposed to be round,” shout the purists, but Apple is rarely one to simply follow trends for the sake of it. It makes sense that the basic shape of the Apple Watch Series 4 hasn’t changed much over the previous versions, but there are a few crucial alterations that make it more wearable, and better to use than ever before

Design

Luxury watchmaker H. Moser & Cie’s Swiss Alp watch looks very, very similar to the Apple Watch, something the company is not afraid to admit. It’s a very interesting product, because this is a post-Apple Watch timepiece and although the addition of a tourbillon movement, sapphire, and white gold elevates it to true luxury status; it proves the Apple Watch’s shape works well as a traditional watch. See also any Patek Philippe Ellipse watch, Casio’s classic G Shock 5000 series, and even the Tag Heuer Monaco for further evidence that not all desirable watches have to be round.

What’s more, because the Apple Watch sells so well, we see it on many wrists. Designs have seen as gawky or challenging often become more accepted the more we see them. What we’re saying here is that if you’ve been put off the Apple Watch because of the design in the past, it’s time to forget all about it and give the Series 4 a try.

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